Branding and UX/UI Re-Design of Zemen Bank
Customer Journey Mapping
We started by conducting user research to understand the needs and wants of Zemen Bank’s customers. We interviewed a variety of customers, including both new and existing users, to get their feedback on the current app. We also looked at other mobile banking apps to see what features and design elements were most effective.
Based on our research, we identified the following areas where the Zemen Bank app could be improved:
We used user-centered design principles to redesign the app. This means that we designed the app with the user in mind, and that the user’s needs and wants were the primary focus. We used clear and concise language, simple and intuitive navigation, and visual design elements effectively to make the app more user-friendly and visually appealing.
We also added a number of new features to the app, including:
We tested the redesigned app with users to get feedback on the design and usability. We made further improvements to the app based on this feedback.